Adesa Europe, which is based in Belgium, and Adesa U.K. — subsidiaries of U.S.-based used car wholesaler Openlane (formerly KAR Global) — have been rebranded as Openlane Europe and Openlane U.K., respectively.

“Our vision is to build the world’s greatest digital marketplace for used vehicles, and we are advancing that vision by bringing together all of our sellers, buyers and vehicles under Openlane.eu on the European continent and under Openlane.co.uk in the U.K.,” said Grainne van Berkum, who was appointed president of Openlane Europe earlier this month.

“In Europe, we continue to make cross-border sales easy by providing a secure one-stop-shop experience with best-in-class cross-border services and real-time delivery options. Our large and growing logistics network across the European continent and the U.K. ensures customers can benefit from seamless transactions and efficient distribution.”

This move, which came after KAR Global sold its physical business operations in the U.S. to Carvana, seems to point towards the company becoming a more asset-light digital marketplace with a unified digital identity.

Adesa Europe was incorporated at the beginning of this year, bringing together Germany-based Adesa GWListe and Adesa U.K.

Apart from Belgium, Germany and the U.K., it also operates in France, Italy, the Netherlands and Spain. According to the company, it holds more than 4,000 auctions a day and has more than 100,000 registered users.

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