U.K.-headquartered car marketplace CarWow has unveiled a new logo as “part of a full refresh of its brand identity.”

Carwow hopes the rebranding — its first since launching 14 years ago — will position the company as “the car-changing marketplace for life-changing moments” and “widen its appeal to reach new in-market car buying and selling audiences, helping drive even more demand to its dealer and OEM partners.”

In a post on the company’s website, Carwow CEO John Veichmanis commented: “Millions of people visit us every month to help them research, buy or sell, new or used. We have big ambitions for 2024 and, along with the expansion of our product offering, this new look is a natural evolution that better reflects how we operate as a business today.”

Earlier this month, the company raised £3.1 million ($3.9 million U.S.) in crowdfunding.

According to the company, 10% of all privately registered new cars in the U.K. are now bought via its platform.

 

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