Russia-based marketplace horizontal Avito has launched its first-ever sale, covering clothes, shoes, electronics and other goods that are either new or “like new” from professional and private sellers with high ratings. These sellers select the goods to be put on sale and the size of the discount and can have their offers promoted by Avito. Avito says it has developed an algorithm to check if discounts are genuine.
A dedicated section of the site covers items being sold at a discount in such categories as personal items, electronics, spare parts, hobbies and leisure, pet products, and home and garden.
Sellers with a rating of 4.5 or higher can participate in the sale, free of charge. The dedicated sale section is featured on Avito’s home page.
Depending on the price of an item, Avito has set a minimum discount of between 5% and 20%. For example, for electronics costing up to RUB6,500 ($70 U.S.), the minimum discount is 14%; the maximum is 80%. The main requirement is that the goods are new or “like new” i.e. in excellent condition.
In addition, the goods must have been listed on the platform before Nov. 19, and their price must not have changed since then nor exceeded the average price for the last month. By so doing, Avito aims to guarantee that the discounts are genuine. If the seller increases the price of an item, Avito will no longer promote it as “on sale,” the company maintains.
Sales are something that all customers love and look forward to, said Daniil Zabolotny, head of e-commerce marketing at Avito.
“Considering the unique features of Avito — multiple categories, millions of private and professional sellers, the ability to buy goods online through Avito Delivery or arrange to pick them up on the spot — our team had to carry out a large amount of work to implement the sale functionality on the platform. After summer and autumn tests, we are moving on to the first large-scale sale.”
Sellers can join the sale through the Special Offers section in their Avito account. From there, they can edit, remove ads from the sale and put them back at any time. The sale will end on Dec 20. On Dec 21, the discounts will automatically be turned off. According to Avito, it is planning to hold themed sales in the future.