France-based ImaWeb, a provider of software for car dealerships, has rebranded as NextLane.

The company offers its three solutions — Dealer Management System, Digital Dealership Solutions and Digital OEM Solutions — in 11 countries. According to NextLane, its software, “provides our clients integrated end-to-end solutions that digitize and simplify the entire automotive customer journey.” Its revenue reached €103 million ($111 million U.S.) last year.

The name change follows a number of mergers and acquisitions in recent years. The most notable of these was the merger of Spain-based ImaWeb with France-based Datafirst-I’Car Systems in 2020. Investment company PSG Equity is the principal backer of NextLane.

According to the company, “The name NextLane embodies our forward-thinking approach. We are driven by the relentless pursuit of excellence that propels our clients into the fast lane of success. Our new identity reflects our dedication to bridging the gap between cutting-edge digital solutions and the ever-evolving automotive market.”

Hartmut Wagner appointed CEO

Meanwhile, Hartmut Wagner has replaced Julian Ciccàle as CEO of NextLane, with the latter moving to the company’s board.

Prior to taking the reins at NextLane, Wagner (below) had been CEO of Serrala, a financial automation and b-to-b payments software company, for just over a year.

“I am honored to join NextLane at such an exciting time in its history. The automotive industry is rapidly evolving, and NextLane is one of the organizations at the forefront of the industry’s transformation,” he said.

The company stated that “Under Hartmut Wagner’s leadership, NextLane will continue to focus on delivering advanced AI and cloud software solutions that empower automotive dealers and car manufacturers, enhance customer experiences and drive business success.”


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