Avito Services, a vertical of leading Russia-based marketplace Avito, has launched a new advertising campaign to promote online bookings for beauty treatments.
The commercial depicts a woman who takes inspiration for her manicure from paintings in a gallery. She immediately puts her idea into action by making an online appointment at a nail salon. The new campaign continues the policy of positioning Avito Services as “offering smooth and reliable solutions to any problems related to the search for masters,” said Maria Petrenko, head of marketing communications for the vertical.
“The new advertising campaign is built around the idea of availability of beauty services at any time. In all communications, we wanted to emphasize that with the help of online booking it has become easier to find time for yourself, and all your ideas can be realized in a couple of clicks. To quickly and comfortably solve any problem — be it out of necessity or inspiration — you can find a relevant specialist on Avito Services.”
Avito Services previously sent a special beauty bus around Moscow to promote online bookings.