LAS VEGAS — Want to impress a few million people in the days before the Super Bowl? Put your immersive advertising on all sides of Resorts World Las Vegas — which encompasses three hotels, a Conrad, a Hilton and a Crockfords.
The complex is on the northern side of The Strip — i.e. Las Vegas Boulevard — near the Las Vegas Convention Center, where the National Automobile Dealers Association (NADA) is meeting this week. (Super Bowl Sunday is Feb. 11, while the NADA conference ends Feb. 4.) Resorts World is less than a mile from the convention center West Hall as the crow flies; it’s a one-mile walk because of the twists and turns. NADA takes up the West and North Halls of the massive facility. The signage is visible both from the convention center and the Strip.
A couple of years ago, we estimated Cox Automotive Group spent $10 million on its presence at NADA. Here’s betting this display adds a few large to the total!