Mobile.de is increasing listing fees for car dealers again.

Mobile.de is the dominant automotive marketplace in Germany and is owned by Adevinta, the Norway-based marketplace operator that is currently in the process of being taken over by a private equity consortium

Dealers with inventories of more than 20 vehicles can expect a cost increase of around 20.0% from April 1, the newspaper notes, while for dealers with inventories of less than 20 vehicles, the price increase will be between 4.6% and 16.0%.

The company told AIM Group that these increases were a consequence of the services and functions it had implemented last year — which it said had led to a 15% year-on-year (y-o-y) increase in financing leads and a tripling of monthly leasing leads — and its plans for 2024. These include an advertising campaign launched earlier this month and the introduction of e-bike sales in April.

Mobile.de has steadily increased its pricing for professional sellers over recent years, introducing a ‘Platinum’ pricing tier in August last year.

During Q3 2023, the average number of dealer live listings on Mobile.de rose by 19% y-o-y to around 1.3 million, according to Adevinta’s financial reporting, while average revenue per listing increased by 10% y-o-y to €24 ($25.86 U.S.). EBITDA margin at Mobile.de rose from 55.7% to 62.2% between Q3 2022 and Q3 2023.

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