U.K.-based WatchFinder is planning to tick the U.S. off its to-do list. The secondhand watch marketplace intends to expand in the American market largely through brick-and-mortar stores, supported by “campaigns and activations” this year, according to its U.S. lead.

Edouard Caumon described the U.S. watch market as “very competitive” but said it was “very important” to the company.

Founded in 2002, WatchFinder was taken over by Switzerland-based luxury goods group Richemont, which owns Cartier — among many other luxury brands — in 2018.

It offers more than 50 timepiece brands — including Rolex, Omega and Cartier — with 3,400 watches available immediately. Options include part exchange, a buyback guarantee and global watch sourcing.

Alongside its online marketplace, it operates through international boutique locations and has a manufacturer-certified service center with certification for six brands.

WatchFinder has outlets in London, Birmingham, Kent and Leeds in the U.K.; Paris, Geneva, Lucerne and Zurich on the continent; and Abu Dhabi, Hong Kong and Macao in Asia. Its U.S.-based locations are in Seattle and New York.

The company’s efforts have hitherto focused on the European market and digital resale, but Caumon told fashion and beauty site Glossy.co that its U.S. operations will concentrate on physical retail.

WatchFinder’s sales increased by 120% year on year in 2023, according to the report.

Its competitors include Germany-based WatchFinder and Chrono24.

Related Articles