Berlin-based general goods marketplace Kleinanzeigen has promoted Jasmine Richards to CMO and Christian Brinkmann to COO. Both Richards and Brickmann assumed their new responsibilities on Jan 1.

Richards had held the CMO role on an interim basis since March 2022. Kleinanzeigen writes in a press release that “the internationally experienced communications expert is responsible for all marketing at Kleinanzeigen — she played a key role in developing the new brand identity of the classifieds portal.”

Prior to joining Kleinanzeigen, Richards worked for various e-commerce companies. These included three years as head of marketing strategy at Germany-based online shoe retailer Zalando and four years at ASOS, the U.K.’s biggest online retailer for fashion and cosmetics — most recently as global brand marketing and product marketing lead. Richards has a degree in American Studies and History from the University of Nottingham. She succeeds Frida Elisson, who had held the position since 2018.

Christian Brinkmann takes on the entirely new role of COO, where the company says he will be responsible for “transformation processes.” He was promoted from the position of commercial director and now has responsibility for the marketplace’s sales structures.

Prior to joining Kleinanzeigen, he worked for four-and-a-half years at automotive marketplace Mobile.de, where he was responsible for digital advertising and media sales. Like Kleinanzeigen, Mobile.de is owned by Norway-based Adevinta. Before that, Brinkmann worked as key account manager and deputy head of advertising at media company Heise Group.

“Jasmine Richards and Christian Brinkmann have been instrumental in further developing classifieds over the past few years. In their new roles, they will continue to have a strong influence on the transformation of the brand and the company,” says Paul Heimann, CEO of Kleinanzeigen.

Kleinanzeigen is the leading general goods marketplace in Germany, with more than 50 million ads on the site and more than 36 million users per month, according to the company. Until earlier this year, Kleinanzeigen was known as EBay Kleinanzeigen — a remnant of the time when it was part of EBay Germany, prior to its acquisition by Norway-based Adevinta.

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