Lotlinx, a Chicago-based digital marketing agency serving the car industry, has reshuffled its leadership, with co-founder and vice chairman Jason Knight appointed CEO. He replaces fellow co-founder Len Short, who has moved into a role overseeing product development strategies.

Jason Knight

The appointment is part of a succession plan hatched in early 2021 involving the formation of a six-member senior leadership team to provide day-to-day management and oversight of the business. In his new role, Knight will focus on advanced data, AI and machine learning as the company’s technological backbone, according to the promotion announcement.

Len Short, Co-founder and CEO of LotLinx

Len Short

Before the launch of Lotlinx in 2012, Knight worked in the food and biosciences industries, beginning in the mid-1990s in product development, before moving on to sales leadership roles at such companies as Procter & Gamble, winemaker Gallo and Mozzarella Fresca.

In the two years before switching to the auto industry, Knight served as president and CEO of HML Foods. He holds a bachelor of science degree in chemical engineering from Stanford University. 

Lotlinx provides a programmatic advertising service that promises smarter inventory management through campaigns that focus ad spend on individual, hard-to-sell vehicles.

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