Mobile.de, the dominant automotive marketplace in Germany, has announced that dealers will be able to advertise e-bikes on the site free of charge from April until the end of the year, as it seeks to build its volume of e-bike listings.

The company announced in late 2023 that it would begin listing e-bikes and pedelecs (a type of low-power e-bike) this year.

“With the option to offer e-bikes on our platform, we give car dealers a sales opportunity for an obvious expansion of their inventory. In addition, as the market leader and largest vehicle market, we support the decarbonization of mobility in Germany,” CEO Ajay Bhatia said at the time.

A recent survey conducted by Mobile.de found that 24.4% of German households had an e-bike and that more than two million units had been sold in the country in 2022, making the market a potentially lucrative one.

The company also announced that online purchases would be free of charge until the end of 2024, an offer also available “for car dealers who already purchase cars with a mouse click and have them delivered.”

Mobile.de is the dominant automotive marketplace in Germany. It is owned by Adevinta, the Norway-based marketplace operator that is currently in the process of being taken over by a private equity consortium.

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