, the No. 1 auto marketplace in Pakistan, has garnered much interest to its new community participation feature making members show off ‘what’s cool’ about their rides.

The ‘cool rides’ page features nearly 25,000 cars and bikes boasted by their owners for its unique specifications or bells and whistles.

Mostly comprising of used-cars, the section elicits contribution in text and pictures from members and detailed review is footnoted with user comments.

While featured cars and bikes seem not immediately available for sale, an encounter can become a potential precursor to a trade deal. An interested user can contact the owner after registration. is the leading auto marketplace with 4.9 million visits in February, according to Similarweb. The traffic engagement is much above several other used-car listing sites.

The auto vertical has become a go-to marketplace for used-car buyers and sellers, supported by its YouTube channel that frequently covers new and used-car reviews expertly conducted by auto enthusiast and PakWheels’ co-founder Suneel Sarfraz Munj. The channel has 2.17 million subscribers

General marketplace, which is owned by Dubizzle Group (formerly Emerging Property Markets Group), attracts users to its auto category and comes also in the top results of search engines with a keyword ‘car’.

Malaysia-based Frontier Digital Ventures (FDV), which owns 30% equity in PakWheels, saw 23% year on year growth in its revenue from the latter to A$487,566 during the fourth quarter of 2023, according to FDV’s latest results. Earning before interest, taxes, depreciation and amortization significantly improved to A$57,436 from A$21,524.

“PakWheels achieved 23% growth on pcp [previous corresponding period] and an increase of 22% on the prior quarter, despite the challenging market conditions,” FDV noted.

“In Pakistan, the average AUD:PKR exchange rate appreciated 26% from Q42022 to Q42023, meaning the performance of Zameen and PakWheels was understated in AUD (representing 14% of Q4 2023 revenue),” it added.

FDV also owns 37% of the country’s leading real estate marketplace

The AIM Group has contacted PakWheels to seek additional information about cool rides and its full-year performance and update the story if we get a response.

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