Car, van and bike shoppers can now compare insurance quotes on AutoTrader.co.uk under a new deal with MoneySuperMarket.

Auto Trader, the largest automotive marketplace in the U.K., has partnered with the price comparison site to deliver insurance quotes directly on the website, comparing deals from 171 providers.

To get insurance quotes, customers need to log into Auto Trader and share their details with MoneySuperMarket, after which they will be able to see the cheapest quotes available for the vehicles they are browsing.

Auto Trader claims 51% of U.K. consumers could save up to £550 ($687 U.S.) on their insurance premium by using the service.

“The cost of insurance is a key factor when you’re choosing a car, so we’re delighted to be Auto Trader’s new price comparison partner, helping more drivers find the right insurance at the best price,” said Sara Newell, director of insurance at MoneySuperMarket.

Ed Hummel, business development director at Auto Trader, added: “The new partnership will enable us to offer a fully integrated and branded insurance journey, with increased data sharing allowing us to better understand car buyers’ insurance needs… Providing buyers with an easy way to find the best value vehicle insurance builds on our strategy of allowing them to complete more of the car buying, financing and insuring journey online.”

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