Clothing retailer Kiabi has acquired Beebs, a marketplace specializing in used goods for children, for an undisclosed sum, according to the latter’s LinkedIn post. Both companies are based in France

Founded in 2020 by Arsène Huot and Morgan Hilmi, Beebs was placed in receivership two months ago. Its categories include clothing, video games and baby products.

Beebs has raised a total of €8.0 million (US$8.7 million) in funding from the likes of ISAI, Citizen Capital and Japan-based generalist marketplace Mercari, with the latter investing €1.4 million in 2022.

“By integrating the Beebs teams, we are opening up to an ecosystem of expert secondhand partners who are already well established in the market, which will enable us to accelerate our vision thanks to new synergies. This alliance will also enable Beebs to continue innovating in the secondhand solutions it offers its customers,” said Kiabi CEO Patrick Stassi.

This acquisition is part of Kiabi’s “Vision 2035” strategy, which envisages sustainability and environmental factors being given the same importance as financial indicators.

According to Stassi, “If we maintain the current economic curve, we will probably no longer exist in 20 to 30 years’ time.[…] Sustainable development is no longer the icing on the cake but the cake itself. We look at our economic indicators at the same level as our ESG [environmental, social and governance] indicators. This is a radical change, a break with what we used to do.”

According to SimilarWeb data, Beebs had 181,000 visits in April.

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