Australia-based auto marketplace Carsales has launched Carsales TikTok on the eponymous social media network.

Working with social-first agency We The People, “Carsales is bringing its auto experience to TikTok to build car buying and research confidence and knowledge among younger generations — and add a bit of entertainment along the way,” the company said in a press release.

“Our content strategy is designed to offer our audience valuable advice and entertaining content around relatable car moments,” according to Rafael Constantinou, EGM of marketing, content and customer at Carsales.

“TikTok provides us with another channel to share our knowledge and connect with our customers at every stage of their car ownership journeys. We can’t wait to see where this chapter takes us and we’re excited to be tapping into the expertise of the TikTok natives at We The People.”

Carsales recently changed its name to Car Group — but its marketplace continues to be called “Carsales” — to better reflect the “growth and scale” of the business outside Australia. Apart from its domestic market, it operates marketplaces in Brazil, Chile, South Korea and the U.S.

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