France-based startup CarJager, which specializes in the buying and selling of classic cars digitally, has opened physical showrooms to go alongside its online presence. The showrooms are in partnership with dealership group De Willermin, the leading Mercedes distributor in France, which recently invested in CarJager during its latest round of funding.

The new outlets are in dedicated spaces at De Willermin agencies in Aix-en-Provence and Avignon. The company has also expanded its offerings to include sports cars, GTs (grand tourers) and supercars, with the goal of becoming the leading European network of said vehicles. It is currently market leader in classic cars in France.

CarJager was founded in 2018 by the co-founder of Reezocar, Vladimir Grudzinski, current CEO, and Luc Bousquet.

“We will be able to open new showrooms in other De Willermin Group dealerships, and other distributors are also interested in this formula in the rest of France,” Grudzinski said, quoted in Le Journal des Entreprises. “We have positioned ourselves in a market of enthusiasts that had completely escaped the digital era, and we have succeeded in combining the two.”

The company has raised a total of €9 million ($9.6 million U.S.) since its inception and has recorded sales of €12.2 million with a business volume of €40 million. According to the platform, 60% of transactions are digital. It now makes 300 sales per year, and currently has 827 listings with over 200 vehicles in stock.

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