Used fashion marketplace Vestiaire Collective has launched a U.K.-based tailoring and repair service in association with Sojo, a London-based fashion-tech company.

Launched in 2021, Sojo calls itself the U.K.’s first clothing and alterations app. It offers emissions-free door-to-door repair and alterations services to customers via its in-house tailoring studio, while providing “an integrated and scalable solution to e-commerce fashion brands to help reduce returns and increase circularity within their businesses.”

“Vestiaire are paving the way for repair and alterations to play a core part of buying and selling preloved,” said Sojo, which will provide repairs and alterations for Vestiaire Collective’s U.K.-based buyers and sellers.

“With clothing fit and clothing damage being two big barriers to entry for shopping secondhand, this is a huge step towards making preloved fashion more seamless and accessible.”

It adds that the deal makes Vestiaire the first luxury resale marketplace to offer its customers a digital tailoring and repair service on their secondhand purchases.

Vestiaire said it was helping combat the disposal of fashion items in landfill “by empowering our Collective to buy better with made-to-last, high-value items. And thanks to our new tailoring partner Sojo, you can now shop preloved clothes knowing they’ll fit you perfectly for years to come.”

Sojo will collect items, before repairing and altering them in a studio in East London. The tailored or mended garments can then be delivered anywhere in the U.K. within seven days, added the fashion marketplace.

Repair services are gaining in popularity across the fashion retail industry, as companies seek to burnish their green credentials in an industry that is responsible for significant waste.

Zara, for example, is rolling out its secondhand platform, Zara Pre-Owned — which consists of garment repairs, c-to-c trading of Zara items and clothing donation — across Europe.

Vestiaire Collective is the leading secondhand luxury fashion marketplace in France. Launched in 2009, it has offices in Paris, New York, Hong Kong and Singapore, as well as a tech hub in Berlin.

Such brands as Cartier, Chanel, Dior, Gucci, Louis Vuitton, Prada and Rolex are traded on the site, which reached a gross merchandise value of €824 million ($881 million U.S.) in 2023.

Investors in the marketplace include France-based luxury group Kering SA, Eurazeo SE, SoftBank Group Corp, Tiger Global Management and Vogue publisher Condé Nast.

Vestiaire Collective’s competitors in the luxury fashion resale space include The RealReal, The Next Closet and Luxify.

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