Hong Kong-based BeyondCars.com has rebranded as Carro in the wake of its acquisition by the eponymous Singapore-based auto marketplace operator in March this year.

“Initial rebranding efforts include a brand new website (carro.co) incorporating Carro’s signature orange, as well as updates to signages and brand guidelines. The brand new website will streamline the buying, selling and consignment process for the customer, allowing the customers to directly communicate and make viewing appointments,” according to a news release.

“Hong Kongers can look forward to a brand-new experience soon. We’re excited to be a changemaker in the used car market scene and to transform the sentiment around owning and driving a quality used car,” said Carro Hong Kong CEO Garry Yu, who co-founded BeyondCars.

“With Carro’s sophisticated technology and technical expertise, coupled with our own deep understanding of the local market, we’re confident that we can bring even better value to our customers who are looking for a quality used car and fuss-free ownership experience. We’re ready to drive Carro’s strategic vision for the future, as we continue to focus on accelerating our growth through constant innovation and a bespoke customer-centric lifecycle.”

Founded in 2016, BeyondCars has been profitable for three years.

Apart from Singapore and Hong Kong, Carro also operates in Malaysia, Indonesia, Thailand, Japan and Taiwan and has more than 4,500 employees. It posted EBITDA of $4.0 million U.S. for the 12 months to March.

The company has raised a total of more than SGD700 million ($516 million U.S.) in funding to date from investors that include Softbank Vision Fund and several sovereign wealth funds.

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