Doha-based marketplace horizontal Qatar Living has launched a WhatsApp channel. The company operates real estate, vehicles, jobs, services and general goods marketplaces.

The WhatsApp channel leverages in-house algorithms to send personalized information, updates and special offers to users.

According to the company, a continuous feedback loop through push button options increases engagement while making it easy for users to give feedback.

A company source who wishes to remain anonymous said that it was working on Qatar Living AI to further enhance its services. 

Led by CEO Haitham Al Haidari, Qatar Living recently added several new features to its auto vertical.

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