SMG Swiss Marketplace Group (SMG) has acquired Moneyland.ch, an online comparison service that aims to help consumers in Switzerland quickly find and purchase financial services online. Founded in 2013, Moneyland also provides a newsletter and an online magazine, as well as a forum.

Moneyland will be integrated into SMG’s finance and insurance business unit, which includes FinanceScout24. All Moneyland employees will join SMG, and its brand will be retained. Founder Benjamin Manz will remain managing director of Moneyland, according to a press release.

“Moneyland.ch can benefit from the digital expertise, network, reach and awareness of the established SMG platforms,” said Manz.

Jochen Pernegger, managing director of finance and insurance at SMG, commented: “With its high-quality financial comparisons, Moneyland.ch has set standards in the industry both then and now. We look forward to working together to further advance the finance and insurance sector and benefitting from the breadth of products, expertise and many years of know-how of the Moneyland team.”

 

 

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