by Dave Lafontaine | Oct 6, 2010 | Uncategorized
Editor’s note: You can’t fully appreciate what’s occurring in any single segment of advertising — including classifieds — without understanding the forces that are moving the industry as a whole. Imagine this: You pull your car up to the gas pump. You’re barely...
by Dave Lafontaine | Sep 2, 2010 | Uncategorized
By Dave LaFontaine Forget that rap on the knuckles by your grade-school spelling teacher — there are real rewards to being a bad speller. Driven by the arrival at the Web of billions of people who either use English as their second language, who didn’t pay all that...
by Dave Lafontaine | Aug 10, 2010 | Uncategorized
Just as a follow-up to the cover piece this week about advertising using virtual goods to attract audiences and build special relationships for big marketing campaigns -- I ran across an article that talks about the growing practice of using in-game rewards to drive...
by Dave Lafontaine | Aug 5, 2010 | Marketplaces
● What is it: “Virtual goods” are little items bought or won by players of wildly popular online games like Farmville or Mafia Wars; advertisers are starting to integrate these goods into marketing campaigns... Want to know more...
by Dave Lafontaine | Jan 28, 2010 | Uncategorized
The actual Apple iPad may weigh only a pound and a half, but it's got tons of hopes and expectations already weighing it down. The promise of a tablet device that would bridge the gap between an iPhone...
