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Interactive ‘billboards’: about you, your business

Editor’s note: You can’t fully appreciate what’s occurring in any single segment of advertising — including classifieds — without understanding the forces that are moving the industry as a whole. Imagine this: You pull your car up to the gas pump. You’re barely...

Intentional SEO misspellings may deliver hidden business

By Dave LaFontaine Forget that rap on the knuckles by your grade-school spelling teacher — there are real rewards to being a bad speller. Driven by the arrival at the Web of billions of people who either use English as their second language, who didn’t pay all that...

Virtual Goods Advertising: Update

Just as a follow-up to the cover piece this week about advertising using virtual goods to attract audiences and build special relationships for big marketing campaigns -- I ran across an article that talks about the growing practice of using in-game rewards to drive...