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Interactive ‘billboards’: about you, your business

Editor’s note: You can’t fully appreciate what’s occurring in any single segment of advertising — including classifieds — without understanding the forces that are moving the industry as a whole. Imagine this: You pull your car up to the gas pump. Yo... Join now to...

Intentional SEO misspellings may deliver hidden business

By Dave LaFontaine Forget that rap on the knuckles by your grade-school spelling teacher — there are real rewards to being a bad speller. Driven by the arrival at the Web of billions of people who either use English as their second language, who di... Join now to...

Virtual Goods Advertising: Update

Just as a follow-up to the cover piece this week about advertising using virtual goods to attract audiences and build special relationships for big marketing campaigns -- I ran across an article that talks about the growing practice of using in-game ... Join now to...

Apple’s iPad: weighted down with massive expectations

The actual Apple iPad may weigh only a pound and a half, but it's got tons of hopes and expectations already weighing it down. The promise of a tablet device that would bridge the gap between an iPhone and Amazon's Kindle reader is an intoxicating on... Join now to...