Automotive

GM to cut ad spending, even interactive

General Motors will cut its 2009 advertising spending in North America in all media, including interactive media, Advertising Age reported today. GM has increased...

European car market woes

By Katja Riefler The European automotive market is suffering: in the first half of 2008 only 8.3 million new cars were sold – 2 percent less than in 2007. Sales in...

Good advice anytime …

Anyone with a stake in the auto business is wondering how to ride out the current slump. Here are some timely suggestions from a recent survey of members of the...