Sharon Hill | December 04, 2009 | Automotive
General Motors of Canada Limited just announced its intent to buy 100 percent ownership of manufacturing firm CAMI Automotive Inc. through a...
Sharon Hill | December 30, 2009 | Automotive
Congratulations to Cars.com for its big advertising win: named number two in the top 10 list of most popular ad campaigns for 2009. Interactive media agency Zeta...
AIM Group | January 05, 2009 | Automotive
Enthusiast auto classifieds site Mautofied.com reached a sales milestone when the 10,000th custom auto changed hands in 2008, representing a 58 percent sales...
AIM Group | January 06, 2009 | Automotive
New York’s Cablevision and Newsday are pooling listings to create a new cross platform automotive classified service. Cablevision’s “Optimum...
AIM Group | January 06, 2009 | Automotive
Sales of cars directly via the Internet have been growing in the U.S., albeit slowly. In France though, the trend is positively booming. According to a study by...
Brian Blum | January 23, 2009 | Automotive
The Montreal-based Yellow Pages Income Fund, best known for producing phone books, is spending $35-million to buy a 20-per-cent stake in U.S.-based Dealer.com. The...
Brian Blum | January 27, 2009 | Automotive
Autobytel has ended its evaluation of a possible sale of the company. The company and its financial advisor, RBC Capital Markets will, however, continue to look...
Linda Karlsson | January 28, 2009 | Automotive, Recruitment
The interest for the emerging markets of Eastern Europe is growing, which is confirmed by Daily Mail and General Trust’s (DMGT) recent activities in the...
Sharon Hill | June 02, 2010 | Automotive
With a non-traditional-media attitude about selling auto advertising, Hearst automotive VP Wes Freas oversees automotive ad sales for The Houston Chronicle and all...
Sharon Hill | June 01, 2010 | Automotive
Sharon Hill As women become ever more important a target market for auto dealers and repair shops, the perception of being female-friendly is crucial. AskPatty.com...
Brian Blum | April 15, 2009 | Automotive
Will a new attempt by Ford to empower Web-savvy drivers to promote a new car win over the motoring masses or backfire like an old jalopy? Ford is taking a risky...
Brian Blum | April 20, 2009 | Automotive
Austin-based Trilogy Enterprises, Inc., which makes lead generation and other Web-based services for the automotive and telecommunications industry, had made an...
Sharon Hill | January 05, 2010 | Automotive
CarZen just announced that it has licensed its New Car Adviser product to AutoTrader.com, and we gave it a try. Not just another smart auto search tool, CarZen's...
AIM Group | January 11, 2010 | Automotive
Online automotive advertising worldwide is on the rebound and will pick up substantially in 2010, according to a report released today by the Advanced Interactive...
admin3 | February 03, 2010 | Automotive, Recruitment
These can't be the most pleasant times at Canada's Canwest Global Communications, given its uncertain ownership prospects. But that hasn't stopped the digital...
Sharon Hill | February 09, 2010 | Automotive
We sat in on Phil Zelinger's BlogTalk Radio show, Lunch With Phil Discussing Automotive Advertising, as he imparted auto ad wisdom and briefly discussed the...
Sharon Hill | February 12, 2010 | Automotive
If you can't make the NADA Convention in Orlando Fla. you can still learn what's going on. If you are there you can streamline your meetups, demos and session...
Ralph Grayden | February 22, 2010 | Automotive, Real Estate, Recruitment
It’s disappointing what passes as a revolution these days. Fairfax Media declared it was revolutionising the New South Wales and Queensland classifieds...
admin3 | March 11, 2010 | Automotive
The competitive balance in Canada's online auto vertical continues to shift. Kijiji Autos -- which has by far the most private-party listings but is far behind...
Sharon Hill | March 17, 2010 | Automotive
Research and consulting firm Chadwick Martin Bailey just announced the results of its recent study about social media usage, saying that Facebook fans and Twitter...
Sharon Hill | April 28, 2010 | Automotive
We just finished digesting the 2009 Sorgenfrei Website Builder Rankings - 2009 Auto Dealer Site Trend Report. There are a lot of important takeaways here,...
Sharon Hill | May 18, 2010 | Automotive
While I can't say I agree with all that PCG Digital Marketing's Brian Pasch had to say in his two-hour Supercharged Marketing for Your New and Used Cars Online...
Sharon Hill | May 20, 2010 | Automotive
The dealer-powered Automotive Advertising Network, first announced in April at the 2010 Digital Dealer Conference, is taking on Autobytel and other auto...
joe michaud | January 05, 2009 | Automotive
Advertising Age picks up on one of the risks of behavioral targeting: As Tracking Proliferates, Web Publishers Are Left Out. As Ad Age sees it, the...
AIM Group | January 30, 2009 | Automotive
Here’s a YouTube look at Cars.com’s Super Bowl ad, featuring a young genius named David Abernathy who capable of everything — except buying a car...
AIM Group | February 02, 2009 | Automotive, Recruitment
Was it worth it? Amid the worst recession in recent memory, a trio of classifieds brands – Monster.com, Careerbuilder.com and Cars.com – coughed up a...
AIM Group | February 03, 2009 | Automotive
The Globe and Mail, Canada’s leading national newspaper, has launched a new used-car online vertical, called AutoHound. It’s powered by Boost Motor...
AIM Group | March 26, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
You know it's going to be bad. You're expecting it to be bad. And when the numbers finally come in, it shouldn't shock you. But it does. Daily newspaper classified...
Mark Whittaker | June 08, 2009 | Automotive
AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its media exposure, according to MediaPost.AutoTrader.com commercials and...
Shannon Kinney | June 19, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
In my last post, I talked about the importance of a real needs assessment when working with advertisers to help fully understand their needs. Advertisers are...