Shannon Kinney | June 29, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
In my last post we discussed effective needs analysis questions, and putting yourself in your advertisers’ shoes. I received some good feedback and comments...
Shannon Kinney | June 30, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
A shift in thinking for salespeople Lately I’ve been working with sales teams for several clients, and one common area of questions – particularly from...
Shannon Kinney | July 01, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
YouTube announced yesterday that it now will feature call-to-action overlays on videos.Using this feature, an advertiser can add a headline sentence with specific...
Sharon Hill | July 02, 2009 | Automotive
As the federal Cash for Clunkers program, first reported by AIM Group June 23, gets ready to roll out it's picking up auto industry detractors as well as...
Sharon Hill | July 03, 2009 | Automotive
In a slightly vague though classy online video, AutoTrader.com executives talked to its 40,000 automotive dealer advertisers about changes planned for...
Brian Blum | July 09, 2009 | Automotive, Real Estate, Marketplaces
Oodle has just plunged into the Twitter space big time, and the ramifications could be huge.The Oodle concept plays on three fronts. First, posters to Oodle can...
Sharon Hill | July 17, 2009 | Automotive
New government rules have layered new paperwork requirements for auto dealers of all sizes -- one that not only costs them money, but could affect the prevailing...
admin3 | August 06, 2009 | Automotive
AutoHound.ca -- the used-vehicles site from Boost Motor Group, partnered with The Globe and Mail -- is playing to the User-Generated-Video audience with...
Peter M. Zollman | August 13, 2009 | Automotive
In the “damn, wish we’d been as clever as they are” department for today comes this: The Onion’s take on GM...
admin3 | November 06, 2009 | Automotive
Canada's Yellow Pages Group has taken a C$315 million writedown on the value of its Trader Media Corp., a story in The Gazette reveals. We reported earlier on...
Sharon Hill | November 20, 2009 | Automotive, Real Estate
I just finished a demo of the upgraded Dealer Text Solutions texting product for auto dealers, with Stan Bradbury, the company's co-founder and president. The...
Sharon Hill | November 24, 2009 | Automotive
Kelley Blue Book, one of the leading providers of new- and used-vehicle information, just announced the results of the latest Kelley Blue Book Market...
Sharon Hill | December 07, 2009 | Automotive
If you'd like to see the newest vehicle models for 2010, displayed at the Los Angeles Auto Show December 4-13, complete with reviews and videos, there are a...
admin3 | September 15, 2008 | Automotive, Real Estate, Recruitment
Online classifieds technology provider Adicio says its 2008 revenue growth is on track to hit 2007's growth -- a record 30 percent over prior year.Tony...
joe michaud | September 22, 2008 | Automotive
CarsDirect co-founder Scott Painter has a new automotive startup up his sleeve and it’s got us intrigued. TrueCar was one of the 52 companies presented on...
bruce oren | September 22, 2008 | Automotive
General Motors will cut its 2009 advertising spending in North America in all media, including interactive media, Advertising Age reported today. GM has increased...
joe michaud | September 23, 2008 | Automotive, Real Estate
EBay’s at it again. Only a few months after the company got slammed in Australia and was forced to back down over a plan to force all its sellers and buyers...
AIM Group | September 29, 2008 | Automotive
We've reported this trend recently, but it's worth underscoring: An estimated 25 percent of U.S. auto dealers are using online video, AdAge quoted...
joe michaud | October 02, 2008 | Automotive, Real Estate
A new report from Bernstein Research out today predicts the financial markets crisis will hit newspapers particularly hard. As reported in Media Post, some 21...
admin3 | October 06, 2008 | Automotive
EBay has made posting a vehicle free in EBay Motors. Private sellers will pay nothing to post, and $120 if their vehicle sells. Sellers can post up to...
joe michaud | October 07, 2008 | Automotive
A new survey conducted by Survey.com on behalf of Autobytel reveals some depressing facts about the state of the automotive industry in the current down market. 56...
joe michaud | October 29, 2008 | Automotive
The Herald Express News and Media of Plymouth U.K. took first place in the international newspaper association IFRA's competition on “cross-media advertising...
bruce oren | November 07, 2008 | Automotive
MIAMI --- Valuable / interesting stats from Cars.com at the ICMA conference, presented by Sharon Knitter: - Cars.com Web traffic declines on weekends, but mobile...
AIM Group | November 11, 2008 | Automotive, Recruitment
Despite a slumping automotive sector, business is good at Cars.com. It must be. The company is buying a 60-second spot in the second quarter of Super Bowl XLIII,...
Peter M. Zollman | November 26, 2008 | Automotive, Real Estate, Recruitment, Marketplaces
Newspaper advertising revenues totaled $8.9 billion in the third quarter of 2008, down 18.1 percent from the same quarter last year, according to figures released...
bruce oren | December 09, 2008 | Automotive
Caroline Little, who ran WashingtonPost.Newsweek Interactive during its great period of...
admin3 | December 16, 2008 | Automotive, Real Estate, Recruitment, Marketplaces
Recently I've reviewed a number of small newspapers' websites and strategies, particularly around classifieds. As you might expect, there are a few common threads....
Brian Blum | December 22, 2008 | Automotive
If you’re looking to buy a used car that’s had only one previous owner, Adicio has a new feature that can help. The company has teamed up with Carfax...
Brian Blum | December 23, 2008 | Automotive
New and notable A small startup is mashing up automotive classified ad listings with social networking. VLane allows users to get feedback from their personal...
Sharon Hill | May 19, 2010 | Automotive
While I can't say I agree with all that PCG Digital Marketing's Brian Pasch had to say in his two-hour Supercharged Marketing for Your New and Used Cars Online...
