At least in the U.S., luxury brand Louis Vuitton has no plan to keep its products away from Facebook. Payments news site Paypers.com reported, that Louis Vuitton, a brand of global luxury-goods firm LVMH, launched a "virtual advisor" (chatbot) on Facebook Messenger for U.S. clients.
Facebook and Google are hitting the road, talking up the benefits of both platforms for small businesses and jobseekers alike. Facebook’s program is called Community Boost and it kicked off in Houston, Greenville, South Carolina; St. Louis, Albuquerque and Des Moines. Google's "Grow with Google" launched in Indianapolis. A new survey shows there's plenty of room for Facebook and Google to grow in the SMB space.
Facebook makes good on its promise to add real estate to Marketplace via deals with Zumper and ApartmentList. All of Zumper's and ApartmentList's million apartment inventory will now be syndicated to Marketplace in real time. The two partners, while not on the scale of Zillow, have raised tens of millions of dollars from big name venture capital firms. Both are headquartered in San Francisco.
Facebook launched its Marketplace in Thailand - the 25th country where it has rolled out. The move could threaten Southeast Asian for-sale app Carousell, and Indonesian site / app Tokopedia, which recently took an investment of $1.1 billion from Alibaba.
Where will you find your next car? Craigslist, Cars.com, AutoTrader … or maybe on Facebook? This week, the social media giant announced a major new emphasis intended to transform the company's Marketplace general classified app into a go-to destination for buying and selling vehicles.
EBay has done it (with Gumtree Connect in South Africa), OLX Group has done it (with Fixly in Poland), Quikr has done it (with QuikrServices in India) and now Facebook and Google have also done it: rolled out online-services sites. The two global giants have apparently decided to give Quikr competition in India for its well-diversified section for home services.
Facebook’s job functionality just took a step closer to LinkedIn. Facebook members can now create “resumes” (Facebook calls them “work histories”), to share privately when members job-hunt. It brings the company closer to LinkedIn's profile/resume functionality, although one analyst wondered whether Facebook has its focus set on LinkedIn, or Craigslist?
Customers of eight leading classified recruitment platforms, including ZipRecruiter, will now be able to post jobs from those platforms to Facebook with a simple click of a button. The other launch companies are Workpop, Appcast, Recruitology, Work4, JobScore, Harri and Jobcase.
Deb Liu, the Facebook exec who had been running the company’s Marketplace classified app, has been promoted. She is now formally the VP of Marketplace. Liu had previously been in charge of Facebook Platform. Taking her place will be Eddie O’Neil, a six-year Facebook veteran was previously a director of product management at the company.
Remember the scene where Tom Cruise is walking through a department store and personalized ads track him without his consent? Facebook may be doing something similar --- but in reverse --- with a new option in its Ad Manager product. And it has big possible ramifications for recruitment advertising.