Marketplace

Wallapop’s success linked to its design

By Cila Warncke / Marketplace
15 Oct 2017

Wallapop’s success linked to its design  

Online marketplace Wallapop has almost nine million monthly users, and is one of the top five free apps in Spain (just behind Instagram, Facebook Messenger and WhatsApp). The secret? Great design, according to StoreMaven, an app optimization company that has published a detailed, app store optimization case study of its work for Wallapop. StoreMaven worked with Wallapop to improve its install conversion rates (CVR). It succeeded...

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