Shannon Kinney | June 17, 2009 | Uncategorized
In today’s environment, selling advertising has become more challenging. And, it’s not just about the economy although that is a driving factor....
AIM Group | June 17, 2009 | Uncategorized
Take it all with a grain or two of salt: 24/7 Wall Street has once-again graded the Top 25 U.S. newspaper Web sites, and it's a pretty hard grader. You might...
ray marcano | June 18, 2009 | Uncategorized
What's Twitter good for? I don't use Twitter much. I got turned off when I got bombarded with tweets about eating breakfast, watching a movie at home,...
AIM Group | June 18, 2009 | Uncategorized
Great blog post by INMA's executive director Earl J. Wilkinson on how Schibsted-owned Finn in Norway breaks tradition with other classified operators -- especially...
Brian Blum | June 19, 2009 | Uncategorized
The U.S. Congress has joined the bash Craigslist fray. A bipartisan letter signed by 26 U.S. Representatives says they are “disturbed by the number of...
Shannon Kinney | June 19, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
In my last post, I talked about the importance of a real needs assessment when working with advertisers to help fully understand their needs. Advertisers are...
Brian Blum | June 22, 2009 | Uncategorized
Yahoo is rolling out the first version of its self-serve ad product, My Display Ads, this morning. It’s a bid to sign up more local advertisers and, more...
Brian Blum | June 23, 2009 | Uncategorized
Bad news for newspapers hoping that their Web presence may eventually yield some more significant revenues. According to new Nielsen Online data for the top 30...
AIM Group | June 23, 2009 | Marketplaces
Lest we take ourselves too seriously, entertainer "Weird Al" Yankovic parodies Craigslist in a newly released music video. He channels the late Jim Morrison for...
Brian Blum | June 24, 2009 | Uncategorized
A fascinating session from the “140 Characters” conference last week on “the effect of Twitter on newspapers.” The panel featured John...
Peter M. Zollman | June 24, 2009 | Marketplaces
Here's a really good column, and not just because we're quoted in it. Reuters' small-business...
Brian Blum | June 26, 2009 | Uncategorized
Facebook has added a new feature that newspapers should take notice of. It’s called “Facebook Live Stream Box” and it allows publishers to place...
Brian Blum | June 29, 2009 | Recruitment
How can job boards increase traffic? The Dilbert comic strip has some ideas. (Can't see the comic strip? Click here.) ... Join now to access the full...
Brian Blum | June 29, 2009 | Uncategorized
MinnPost, the non-profit news startup in Minneapolis, has rolled out a new form of advertising. Called Real-Time Ads, the ad unit shows headlines and links to Web...
Shannon Kinney | June 29, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
In my last post we discussed effective needs analysis questions, and putting yourself in your advertisers’ shoes. I received some good feedback and comments...
Brian Blum | June 30, 2009 | Uncategorized
Big news from YouTube that has major implications for media publishers. Tomorrow, the video sharing company will allow advertisers to place semi-transparent...
Shannon Kinney | June 30, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
A shift in thinking for salespeople Lately I’ve been working with sales teams for several clients, and one common area of questions – particularly from...
Dave Lafontaine | June 30, 2009 | Uncategorized
You probably heard about this - and may have even secretly applied for the job: it's Tourism Queensland's multiplatform ad campaign for "The Best Job in the...
Brian Blum | July 01, 2009 | Real Estate
The second largest shareholder in the REA Group, The Ray White Group, has sold its complete holding – 13.5 million shares at $5.75 per share for a total of...
Brian Blum | July 01, 2009 | Uncategorized
If it’s not one thing, it’s another for Craigslist, which seems to be turning into the whipping boy of the classified advertising industry. The latest...
Shannon Kinney | July 01, 2009 | Automotive, Real Estate, Recruitment, Marketplaces
YouTube announced yesterday that it now will feature call-to-action overlays on videos.Using this feature, an advertiser can add a headline sentence with specific...
Sharon Hill | July 02, 2009 | Automotive
As the federal Cash for Clunkers program, first reported by AIM Group June 23, gets ready to roll out it's picking up auto industry detractors as well as...
Sharon Hill | July 03, 2009 | Automotive
In a slightly vague though classy online video, AutoTrader.com executives talked to its 40,000 automotive dealer advertisers about changes planned for...
Brian Blum | July 06, 2009 | Uncategorized
Here’s an easy way for newspapers to get in on the Twitter mania without even maintaining a Twitter account: encourage your readers to “re-tweet”...
Sharon Hill | July 06, 2009 | Uncategorized
With Craigslist's revenue at $100 million a year, can newspapers in the U.S. out-Craig Craigslist? Essentially, that's the question about a dozen key...
Sharon Hill | July 07, 2009 | Recruitment
Social media, a hot topic for recruiters, was the subject of at least two discussions at the Society for Human Resource Management (SHRM) 2009 Annual Conference...
Brian Blum | July 08, 2009 | Uncategorized
Joshua Karp had a dream: to create a new print newspaper in 2009 composed of, wait for it, blog posts. Karp launched his startup in January with great fanfare...
Sharon Hill | July 08, 2009 | Marketplaces
No quick fixes were offered or decided on at the "Beat Craigslist" summit meeting of newspaper executives from about a dozen U.S. media companies yesterday in...
ray marcano | July 08, 2009 | Uncategorized
Back from a short hiatus .... <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in;...
Sharon Hill | July 09, 2009 | Marketplaces
No quick fixes were offered or decided at the "Beat Craigslist" summit meeting of about 20 newspaper executives from about a dozen U.S. media companies Tuesday in...
