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Ian Dickson

Writer / Analyst

Originally from Northern Ireland now based in London, Ian has been an automotive journalist for more than 20 years, first as a road tester for What Car?, then an editor for MSN Cars, and since then has freelanced for Auto Express, Autocar and Driving Electric among others. He moved into branded content creation a decade ago, leading agency content teams for Volvo Cars, Porsche and Rimac, and continues to freelance for a range of clients.


  • English

Fun facts

  • He once competed in the world’s longest car race (the 25 hours of Spa) for a story, a pretty daunting experience against 60 other bona fide racing drivers.
  • Was coerced by his eldest son into taking up kickboxing and they are both now on their red belts.
  • Used to present motoring videos for MSN Cars but found his talents were better utilized behind the scenes.
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