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Murdoch: Paid-content bell cow for 2010

Do you hear that clanging here in the wee hours of the new year?  That sound is coming from the bell cow for paid content, Rupert Murdoch.   I...

KFC’s new public service marketing on fire

We really like this marketing idea from KFC and its owner Yum Brands, Inc. , owner as well of Pizza Hut, Taco Bell and Long John Silver's. KFC approached two...

The power of Twitter

I get asked a lot about Twitter, and why businesses should use it... Many people believe it is a potential "waste of time" and that it has little u This article is...

New reason to use Facebook, be wary of Facebook

Mashable just told us about Facebook's new Share app, which allows Facebook users to spread the word about what their Facebook friends are saying. It's simple to...

Why Google’s Nexus One is important for publishers

Google's recent introduction of its Nexus One mobile smartphone is yet another signal to publishers that it's time to board the "mobile train." By itself, the...

Kids consuming 11 hours of media a day

A new study from the Kaiser Family Foundation confirms what most parents already know: that our kids are literally tethered to the Internet or other means of...