Here’s a great concept: Talk to your customers, and listen to them too. And be honest and upfront with them when things are not as they should be.
Like his predecessor, Chip Perry, Sandy Schwartz of AutoTrader / Cox Automotive Group has always been a straight-shooter. So we’re totally unsurprised to see that he was frank and open with 160 auto dealers who attended a VAuto dealer conference in C
In an impressive Blast of Winter blog post, digital-media pioneer Peter Winter reveals some interesting background tidbits about the birth and growth of Cars.com, and gives AutoTrader.com testimonial. Winter has been a senior executive at Newspaper Association of America (NAA) and Cox Enterprises, founder and owner of AutoTrader.com.
While he won't be an executive there, former AutoTrader.com and Kelley Blue Book president and CEO Chip Perry has joined the board of AutoTrader UK, according to Automotive Management Online.
“We have a very strong position among consumers, dealers, and OEMs [orig
In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. In fact, mobile-addicted millennials are the shoppers spurring the most change in the vehicle purch
Kelley Blue Book president Jared Rowe is assuming the role of AutoTrader.com president to be vacated by Alan Smith. Steve Lind, KBB VP of operations, will take over as Kelley Blue Blook president.
Here's the announcement:
Kelley Blue Book's Jared Rowe Named President AutoTrader.com
AutoTrader.com has just rolled out a slick, funny and highly-memorable advertising campaign starring the original Bo and Luke Duke of Dukes of Hazzard.
When we wrote in April about Beepi, a new kind of used-car marketplace that offers a firm purchase price for used cars and a guarantee for their buyers, we knew it had $5 million in the bank.
What we didn’t know was that