Remember the scene where Tom Cruise is walking through a department store and personalized ads track him without his consent? Facebook may be doing something similar --- but in reverse --- with a new option in its Ad Manager product. And it has big possible ramifications for recruitment advertising.
Sendo.vn, a c-to-c marketplace in Vietnam, enables online merchants to sign up for Google’s Shop Ads service on the Sendo site and started giving them tips to improve their digital marketing.
A PR masterclass for niche classifieds from Childcare.co.uk, a British childcare search and reviews website that has made headlines on MSN Money, Fox News and Travel + Leisure, among others...
AutoTrader.co.uk, the leading auto classified site in Britain, is in the process of taking paid search, social and programmatic advertising and media buying in-house by September. This means every aspect of its digital ad strategy and execution will be managed by a dedicated internal team.
China’s retail, entertainment and cloud computing leviathan Alibaba Group Holding Ltd. (阿里巴巴集团, NYSE: BABA) has reported its Q1 2018 results. They show a strong start to FY2018, particularly in the business of retail. The Hangzhou-based company is touting transformations in its ageing Taobao platform as a driver of this.
What do you do with $130 million? In the case of general classified app OfferUp, quadruple the size of your Bellevue, Washington office.
The European Commission has fined Google €2.42 billion ($2.6 billion U.S.) for antitrust violations, ruling Google was "abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service". Could this, perhaps, change the game for Google Jobs? And should every recruitment site, especially Indeed, send a "thank you" note to Koos Bekker, chairman of Naspers?
Chatbots on Facebook Marketplace may soon be able to “negotiate” with you over the price of items for sale. And if new research released by Facebook this week is any indication, you probably won’t know you’re talking to a bot and not a human being.
The “Indeed Apply” button will now appear on listings coming out of Ceridian’s Dayforce and Ceridian listings will be on Indeed.com
A Google patent in 2011 referred to ways the company could apply metasearch to job listings --- a topic that's particularly important now that Google is testing Google Hire and listings provided directly from metasearches. The topic is covered in the AIM Group 2017 Recruitment Advertising Annual.