Tag: google


Facebook goes Minority Report with new ad targeting

Facebook goes Minority Report with new ad targeting

Remember the scene where Tom Cruise is walking through a department store and personalized ads track him without his consent? Facebook may be doing something similar --- but in reverse --- with a new option in its Ad Manager product. And it has big possible ramifications for recruitment advertising.


Marketplace Sendo offers Google’s Shop Ads

Marketplace Sendo offers Google’s Shop Ads

Sendo.vn, a c-to-c marketplace in Vietnam, enables online merchants to sign up for Google’s Shop Ads service on the Sendo site and started giving them tips to improve their digital marketing.


AutoTrader takes digital advertising in-house

AutoTrader takes digital advertising in-house

AutoTrader.co.uk, the leading auto classified site in Britain, is in the process of taking paid search, social and programmatic advertising and media buying in-house by September. This means every aspect of its digital ad strategy and execution will be managed by a dedicated internal team.


In strong quarter for Alibaba, Taobao in flux

In strong quarter for Alibaba, Taobao in flux

China’s retail, entertainment and cloud computing leviathan Alibaba Group Holding Ltd. (阿里巴巴集团, NYSE: BABA) has reported its Q1 2018 results. They show a strong start to FY2018, particularly in the business of retail. The Hangzhou-based company is touting transformations in its ageing Taobao platform as a driver of this.                                                                                                                                 


Did Naspers chief do Indeed (and all job sites) a favor?

Did Naspers chief do Indeed (and all job sites) a favor?

The European Commission has fined Google €2.42 billion ($2.6 billion U.S.) for antitrust violations, ruling Google was "abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service". Could this, perhaps, change the game for Google Jobs? And should every recruitment site, especially Indeed, send a "thank you" note to Koos Bekker, chairman of Naspers?


Google’s 2011 patent: ‘Job mode’?

Google’s 2011 patent: ‘Job mode’?

A Google patent in 2011 referred to ways the company could apply metasearch to job listings --- a topic that's particularly important now that Google is testing Google Hire and listings provided directly from metasearches. The topic is covered in the AIM Group 2017 Recruitment Advertising Annual.



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