Tag: groupon earnings


Virtual inventory, mobile drive Groupon revenue

Virtual inventory, mobile drive Groupon revenue

While the Daily Deals industry struggles, its first and foremost provider, Groupon, moves away from its early "emailed deal-a-day" format. This new strategy has served it well, according to the latest earnings report. More than half of purchases are made by consumers who proactively visit the Groupon marketplace. Additionally, more than 40 percent of these do so via m
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Deal personalization drove Groupon growth

Groupon just reported an 89 percent revenue jump for Q1 2012, compared with the same quarter of 2011. In North America its 75 percent growth was attributed in part to deal personalization, a targeting tool that will soon launch internationally. Groupon c

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