Tag: hemnet.se


Court bans Swedish real estate agent merger

Court bans Swedish real estate agent merger

A district court in Stockholm which handles competition cases today prohibited Swedbank, owner of Fastighetsbyrån, the biggest real estate chain in Sweden, from buying the second biggest real estate chain called Svensk Fastighetsförmedling. We do not yet know whether the decision will be appealed in a higher court, but if the ruling stands, the dominating real estate site Hemnet.se will not fal

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Blocket launches massive campaign in Sweden

Blocket launches massive campaign in Sweden

Summer is over in Sweden, but not the marketing war between Hemnet and Schibsted-owned Blocket. The latest round in this battle is a huge advertising campaign launched by Blocket. This time, Blocket starts its nationwide campaign with television, and supports it with billboards, print and online. The main message: "Blocket is the new real estate site of Sweden". Blocket's media plan was conc

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Sweden’s anti-trust authority pulls red card on Hemnet deal

Sweden’s anti-trust authority pulls red card on Hemnet deal

Konkurrensverket, the Swedish Competition Authority (anti-trust authority), has turned to the court to prevent the purchase of Svensk Fastighetsförmedling by Swedbank. Svensk Fastighetsförmedling owns 25 percent of Hemnet, Sweden's leading real estate site. Swedbank already owns Fastighetsbyrån, which holds 25 percent of Hemnet

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Mobile revolution forces Hemnet to charge for listings

Mobile revolution forces Hemnet to charge for listings

To advertise a property has always been free on Sweden's leading real estate portal Hemnet.se. But, from July 1 Hemnet.se will charge property sellers an "administration fee" of 600 Swedish Krona ($94 U.S.) for listing an ad on the site. Hemnet.se, which is owned by real estate organizations in Sweden, will charge sellers directly, but ads may only be listed by estate agents. "We think it is

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