By Christo Volschenk
In December last year Cape Town-based media group Naspers merged its free small ads platform KalahariAds.net with OLX.co.za, another free small ads platform owned by the company. All ads listed on KalahariAds were moved to OLX on Dec. 20, 2011, the company said.
Naspers said the two competing platforms were consolidated into one, to “grow Naspers’
Right now Gumtree dominates South African online classifieds but that may be about to change with the news that Naspers, owners of Media24 (Africa's largest magazine publisher) is launching Kalahariads.net. Kalahari.net is a Naspers-owned e-retailer and Naspers aims to build on that brand with free online classifieds with paid-for premium ads given preferential positioning.
According to Kalahar