Tag: linkedin


Facebook goes Minority Report with new ad targeting

Facebook goes Minority Report with new ad targeting

Remember the scene where Tom Cruise is walking through a department store and personalized ads track him without his consent? Facebook may be doing something similar --- but in reverse --- with a new option in its Ad Manager product. And it has big possible ramifications for recruitment advertising.


LinkedIn launches its own “Audience Network”

LinkedIn launches its own “Audience Network”

Professional networking site LinkedIn is taking another leaf out of Facebook’s playbook, this time introducing a new product called LinkedIn Audience Network. (The professional network recently introduced native video, and last year overhauled its UX to prioritize its news feed, in a similar fashion to Facebook.)



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