By Joe Michaud
Whether running their kids to the soccer game, or running for vice president of the United States, moms have been getting a lot of media attention recently.
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One kind of attention is on the product side, where media companies have been accelerating
We asked Peter Lundquist, Gannett’s Vice President Product Development & Deployment, about the MomsLikeMe rollout, and how the strategy fits into Gannett’s vision.
CIR: Why go after the moms category, and what’s the potential?
PL: Every marketer knows that moms are one of the most important consumer segments based on buying power and influence.