Tag: peter lundquist


The mom phenom: Learning to sell audiences, not products

The mom phenom: Learning to sell audiences, not products

By Joe Michaud Whether running their kids to the soccer game, or running for vice president of the United States, moms have been getting a lot of media attention recently. .. This content is available free to Classified Intelligence Report clients. One kind of attention is on the product side, where media companies have been accelerating

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Gannett’s Lundquist: going local to national with niche

Gannett’s Lundquist: going local to national with niche

We asked Peter Lundquist, Gannett’s Vice President Product Development & Deployment, about the MomsLikeMe rollout, and how the strategy fits into Gannett’s vision.

CIR:  Why go after the moms category, and what’s the potential?
 PL: Every marketer knows that moms are one of the most important consumer segments based on buying power and influence.

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