Tag: Programmatic Advertising


UK classified ad spend up 8% in 2016 – IAB and PwC

UK classified ad spend up 8% in 2016 – IAB and PwC

Classified ad spending increased eight percent in the U.K. in 2016 to £1.5 billion (about $1.9 billion U.S.), according to a new analysis done by the Interactive Advertising Bureau (IAB) and PwC. The researchers concluded that classified ad spend, including spending on jobs, real estate and automotive listings, represented 14 percent of total digital advertising spend in the U.K. in 2016.


Tamedia acquires digital ad agency Adextra.ch

Tamedia acquires digital ad agency Adextra.ch

Tamedia reinforces its digital advertsing self-marketing of classifieds sites by taking over leading Swiss marketing agency Adextra and appointing Adextra founder Lämmler as new Digital Classified advertising Head