GPlus Media, owned by Japan’s media conglomerate Fuji Sankei Group, launched a global property site called RealEstateWorld.jp to provide information, trends and technology updates on foreign property markets to Japanese citizens. The site is presented in the Japanese language only.
Japan’s used-auto site GooNet, owned by Proto Corporation, unveiled two innovative apps to improve its presence in the aftermarket (after the auto has been acquired). Both apps are available free of cost for download for Android and Apple mobiles.
Internet giants Rakuten and Lifull are not the only firms in Japan gearing up for January 2018, when the country's new law for renting private accommodation will go into effect. Tokyo-based real estate start-up Space Market Inc. is already accepting listings from accommodation owners, but the site will only launch officially once the Private Lodgings Business Law, which legalizes time rental of private accommodation on certain conditions, is in effect.
Rakuten Lifull Stay, Inc., a joint venture owned by Japanese e-commerce leader Rakuten and Trovit owner Lifull, sis launching a monthly rental apartment service soon and is now gathering listings.
RealEstate.co.jp, the real estate site of Japan's GPlus Media with a focus on foreign tourists, has so far closed four business alliances to enhance its database of property listings, and so better meet the growing demand for accommodation from inbound travelers.
Tentatively-branded VacationStay, the rental site which is a joint venture between Japan’s e-commerce leader Rakuten and Trovit’s owner Lifull, stretched the reach of its audience for the third time with a partnership - even before its formal launch early next year. First, it partnered with a holiday rental site in the U.S., then it partnered with a Japanese holiday rental site and now with a Chinese holiday rental site.
Rakuten, Japan’s biggest e-retailer, joined forces with Lifull, owner of real estate site Home’s, to start a rental property platform. Now, the JV tied up with a famous vacation service called AsiaYo.com, which operates in Taiwan, Thailand and South Korea.
Lifull, owner of Japan’s leading real estate vertical Lifull Home's (at Homes.co.jp), partnered with Rakuten, Japan's e-commerce giant, to build and operate a rental property site with the rather unimaginative name of Rakuten-Lifull-Stay.co.jp. Lifull also owns Trovit, a leading global general classifieds aggregator.
To make headway in the cross-screen era, Minne hired tech firm Appier to boost app downloads and optimize cost per install (CPI). The partnership brought excellent results - both in terms of installs and in reducing the cost per install (CPI) for Minne.
In Japan, popular mobile-only c-to-c marketplaces include unicorn Mercari, Rakuten’s Rakuma and Drecom’s Clip. With especially strong fashion and electronics categories, they fight each other for the attention of local bargain hunters. Until recently, no-one had the guts to narrow its focus to a single category. Then this app came along: The book flea market.