Rob Paterson

Rob Paterson has been in the classified advertising / marketplaces business nearly 30 years. He led the transformation of Friday Ad, a shopper publication in the U.K., into a multinational publication and classified advertising house with more than 70 “super-niche” classified sites.

Rob spent more than 20 years as group managing director for Friday-Ad and Friday Media Group, leading the multi-million pound operation from a strictly print operation to an online-and-print group of publications and websites. He grew the digital business through a combination of launches and acquisitions in Europe and the US. The digital businesses covered a broad range of niches from recruitment ( to boats ( to Horses (

After leaving Friday Media Group Paterson served as CEO of, the leading international online consumer marketplace for the hire and rental industry. Erento brought together hirers and hire companies online, with a mission to make it possible to rent anything online. With more than 1.2 million items in more than 30 countries and 2.5 million monthly users, Erento became the world’s largest online rental marketplace.

Following his time at Erento, Paterson worked as Head of Business Development and Internationalization for Russ Media, a multinational publishing and classified house with more than 1,500 employees at 28 facilities in Europe. Whilst here Paterson worked on strategic acquisitions for the group, advised on development of existing businesses and developed strategies for international expansion.

Paterson then developed and launched Pantera Digital, a digital agency affiliated with EC Hispanic Media and the El Clasificado publications in southern California. Pantera provides content marketing, search-engine optimization, search-engine marketing and analytics to a wide range of companies seeking to reach the fast-growing Hispanic market in the South Western U.S. and beyond.

He joined the AIM Group as a principal in late 2015 as director of consulting and is responsible for expanding our consulting practice and developing a new conference business.

In addition to his full-time jobs, Paterson has been actively engaged in the International Classified Media Association, an organization of classified advertising publishers that holds two annual conferences and provides additional services to its members. He served as Chair of the association from 2007 – 2011. When the organization was on the brink of collapse in 2013, Paterson stepped in as an adviser and active organizer of its conferences, to help stabilize the group and help it evolve with its members from its print-only roots. Paterson regularly speaks at conferences including WAN-IFRA, OnRec (an international recruitment conference), and IAEWS, the International Association of Employment Websites.

He is based near London.


  • I can get by in French

Fun Facts

  • Father to six daughters
  • A long time ago I was bass player in a heavy rock band
  • Ipswich Town FC Fan and played soccer for 30 years